Privacy Policy

1. Who we are and what this policy covers

Sawhorse Web Co. ("Sawhorse," "we," "us" or "our") builds and looks after websites for local service businesses. It is a business operated by Beckham Smith in Wilmington, North Carolina.

This policy explains what information we collect, how we use it, who we share it with and the choices you have. It applies to:

• our website at sawhorsewebco.com, including its sample sites and instant samples;
• the private preview sites we host at preview.sawhorsewebco.com;
• texts, calls, emails and social media messages between you and us; and
• the work we do for our clients.

It does not cover the websites we build for clients. Each of those sites belongs to the client's business, and quote requests sent through it go to that business, not to us. It also doesn't cover other companies' sites and apps, such as Google, Facebook or Instagram, even when we link to them.

2. Information we collect

What you give us

• The request form: your name, business name, email address, mobile number if you add one, town, trade and anything you write in the notes.
• Texts, calls, emails and messages: your phone number, email address or social media profile, and whatever you send, including voicemails, photos and attachments.
• If you become a client: contact and billing details; information about your business, such as services, prices, hours, service area and any license, insurance or years-in-business details you choose to share; the photos, logos and text you send for your site; and the details a domain registrar needs to register a domain in your name (name, address, email and phone).
• Payments: client payments are processed by Stripe. Card and bank details go to Stripe, not to us. We see limited details, such as your name, the last four digits of your card and whether a payment went through.

What is collected automatically

• Server and security logs. Our host, Cloudflare, receives what any website receives when you visit: your IP address, your browser and device type, the page you asked for, the page that sent you, and the date and time. It uses this to deliver the site and protect it from attacks.
• Visit counts. We use Cloudflare Web Analytics to count visits to this site and to the preview pages we send to businesses. It records the page viewed, the site that sent you, your country, your browser and device type, and how fast the page loaded. It sets no cookies, and Cloudflare says it does not fingerprint visitors or follow them across other sites.
• Fonts. The site's fonts load from Google Fonts, so your browser connects to Google's servers, which receive your IP address and browser details.
• The "type your business name" box. What you type stays on your device. Your browser holds it in session storage, which clears when you close the tab, so it can fill in the request form, and the full-size sample reads the name from its own link on your device. None of it reaches us unless you send the form.

We don't use advertising pixels or tracking cookies, and we don't set cookies of our own. The only analytics tool is the cookie-free visit counter described above. Cloudflare may set a strictly necessary security cookie if it needs to check that a visitor isn't a bot.

What we gather from public sources

To build a free preview for a business, we gather information the business has already made public, such as its name, phone number, town, hours, services, star rating and number of reviews, from its Google listing, website or social media pages. Where it's publicly listed, this can include an owner's first name.

Previews are private drafts. They're marked so search engines skip them, nothing on our site links to them, and we share each link only with the business it was built for. To share a preview, we may contact the business through the channels it lists publicly, such as its email, website contact form, or Facebook or Instagram page.

3. How we use information

We use information to:

• answer your questions and requests, and build and send your preview;
• build, host, update and support client websites, and do the other work clients ask for, such as updating a Google Business Profile;
• bill clients and keep business, tax and accounting records;
• follow up about a request you made or a preview we built for your business;
• keep the site, our accounts and our clients' sites secure, and prevent spam, fraud and misuse;
• improve our services; and
• follow the law, enforce our Terms of Use, and protect our rights and the rights and safety of others.

We don't use your information to make automated decisions about you that have legal or similarly significant effects.

4. Texts and calls

If you text or call our business number, (910) 604-9173, or give us your mobile number on the form or in a message, you agree that we may text or call you about your request, your preview and, if you become a client, your service.

• We send texts one at a time, by hand. We don't send bulk marketing texts or use automatic dialing.
• How often we text depends on the conversation. Message and data rates may apply.
• Reply STOP to any text, or tell us any other way, and we'll stop texting you. For help, reply HELP or email hello@sawhorsewebco.com.
• Agreeing to texts is never a condition of buying anything from us.
• We don't sell or share mobile numbers, or anyone's agreement to receive texts, with anyone for their marketing.
• Texts and calls go through Google Voice, so Google handles them.

5. Email

• Email sent to an @sawhorsewebco.com address is forwarded by Cloudflare to our Gmail inbox, so Google stores our email.
• If we email your business about a preview we built for it, the email will say who we are, include our mailing address and tell you how to opt out. If you opt out, we won't send you marketing email again.
• Messages you need about your request or your service, such as your preview link, invoices and notices, aren't marketing.

6. Who we share information with

We share information only as described here.

• Service providers that help us run the business. Each handles information under its own terms and privacy policy, and gets only what it needs for its job:
  • Cloudflare: website hosting, security, visit counts, domain registration and email forwarding
  • Google: Gmail, Google Voice and Google Fonts, and Google Business Profile when we update a client's listing
  • Web3Forms: delivers the request form to our email
  • Stripe: client payments
  • Meta: Facebook and Instagram, if you message us there or we contact your business there
  • the domain registrar we use to register a client's domain
  • AI tools that help us write, build and organize our work
• Professional advisers, such as a lawyer or accountant, when needed.
• For legal reasons: when the law, a subpoena or a court order requires it, or to protect our rights, our clients or anyone's safety.
• If the business changes: if Sawhorse is reorganized, for example as a company, or merged or sold, information may pass to the new owner, who must keep following this policy for it.
• With your permission or at your direction.

We do not sell personal information, and we do not share it for targeted advertising. We haven't done either in the past 12 months.

We won't use your name, your business's name or your website in our own marketing, such as showing your site as an example, without your permission.

7. Cookies, tracking and Do Not Track

We don't set cookies of our own, and our visit counter (Cloudflare Web Analytics) works without them. We don't let advertising networks or other companies use our site to follow your activity over time or across other websites. Cloudflare and Google receive technical information when your browser loads the site and its fonts, as described above.

Because we don't track you across sites, there's nothing for a browser's Do Not Track signal to switch off. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of the sale or sharing of your information, which we don't do anyway.

8. How long we keep information

• Requests and messages from people who don't become clients: for as long as we need them to answer you and follow up. We delete them sooner if you ask.
• Client records: for as long as you're a client, and afterward for as long as we need them for tax, accounting and legal reasons.
• Previews: if a business passes on its preview or asks us to take it down, we take it offline.
• Logs kept by Cloudflare and Google follow their own retention schedules.

9. How we protect information

We use safeguards that are reasonable for a business our size. The site and the form use encrypted (HTTPS) connections, our accounts are password-protected, and today only the owner has access to our inboxes and business phone. No website, email or phone system is perfectly secure, so we can't promise that information will never be accessed without permission.

Please don't send card numbers, bank details, passwords, Social Security numbers or similar sensitive information through the form, by text or by email. If we need access to one of your accounts, such as your Google Business Profile, we'll ask you to add us as a user or manager wherever the service allows it, instead of sharing a password.

If we learn of a security breach that affects your personal information, we'll notify you as the law requires.

10. Your choices and rights

You can ask us to:

• tell you what personal information we have about you and give you a copy;
• correct information that's wrong;
• delete your information;
• stop texting or emailing you; or
• take down a preview of your business.

To ask, text (910) 604-9173 or email hello@sawhorsewebco.com. We'll answer within 30 days. We may need to confirm it's you first, for example by replying from the phone number or email address we have on file. We may keep information the law requires us to keep, such as payment records, or that we need to settle a dispute or enforce an agreement, and we'll tell you if that applies. We won't treat you differently for asking.

Depending on where you live, state privacy laws may give you more rights. We honor the requests above from everyone, whether or not a law requires it.

11. Children

Our site and services are for businesses and adults. They're not meant for children under 13, and we don't knowingly collect personal information from them. If you believe a child has sent us information, contact us and we'll delete it.

12. Where information is handled

We're based in the United States, and our site is meant for people and businesses in the United States. Information is handled in the United States and wherever our service providers operate.

13. Changes to this policy

We may update this policy. When we do, we'll change the date at the top of the page. If a change materially affects how we use information we already have, we'll tell our clients by email or text before it takes effect.

14. Contact us

For questions or requests about your privacy:

• Text (910) 604-9173
• Email hello@sawhorsewebco.com
• Mail 601 S. College Rd, UNCW Station CB# 40115, Wilmington, NC 28403

Sawhorse Web Co., Wilmington, North Carolina